A DIgital Sketchbook For A Digital Brief

31/05/2010

Starting to Play with Layouts - Design In Progress

Initial Design - Working Process



I've been working on the site for a couple of hours now and this is the sort of feel that I want to go for. Ignoring bad fonts and poor professionalism; I'm starting to play around with how each sub section will look and be named.

Don't Judge this initial design. Thanks.

Ok I thought before I went to bed I would upload the layouts that I have done so far ready for showing in tomorrow's tutorial, they need a lot of work, but will be good in explaining to Sian tomorrow my idea.






Right Night - Plenty to do in the morning.



28/05/2010

Chameleon Net - Web Solutions



The digital Agency that we will be presenting our ideas to Diabetes UK is
Chameleon Net. Chameleon net is a full service digital agency in central London. They specialise in higher education, publishing and non profit organisations creating innovative sites that produce real life results.

The agency is located in Smithfield: location below for reference on pitch day.


Chameleon Net offer an online blog for you to follow what there doing and offer hints and tips into online marketing.


I came across this document on the website and thought that it was extremely insightful; a shame I didn't find it earlier in the project but never mind.

The document outlines how to start up an effective online campaign, offering a lot of useful hints that will help in achieving success.

Examining some of their previous and current work:

3M EPR Campaign

When 3M wanted to create an online buzz for their new range of high visibility accessories they approached Chameleon Net, the City-based web development company.

The brief was to find an innovative way to direct users to the 3Mbeseen.co.uk microsite, which provides useful information for parents trying to keep their children safe with products incorporating 3M Scotchlite™ Retro Reflective Materials on their clothing as the evenings begin to draw in.

Drew Davies, E-marketing Specialist at Chameleon Net, advised on a Pay Per Click (PPC) strategy, but wanted to further increase user traffic by using a more imaginative approach. The answer lay in using a new form of e-PR (electronic Public Relations) to identify and communicate with online parental opinion leaders to show how being seen could save lives at this time of year.


3M Be Seen Screenshot 2

Drew compiled a shortlist of those blogs run by parents. Amongst his parameters were that they were UK based, had quality content and a good readership.

He says, "My method was to contact the bloggers, honestly describe the project, and ask if they would like to find out more about the reflectors and receive some sample product". It was important that Chameleon Net followed a strictly 'ethical' blogging procedure, which ruled out tactics used by some other advertisers such as posting commercial content as a blog comment.

The response was overwhelmingly positive. One blogger wrote that whilst being "easy to wear and easy to see", the fluorescent bands are also a big hit with her children, who "think they are great fun, and love wearing them when we're out on the bikes".

Drew continues, "As a result of our work bloggers have been posting information about the accessories and using a URL extension, so that we could track the traffic specific to the e-PR campaign. In addition, we've been able to pass information to 3M about schools, PTAs and other community groups who were also interested to be contacted about the reflector products".

Mark Orsborn, the Senior e-channel executive at 3M commented, "We had wanted to use an e-PR approach for this campaign, because we know that there is a stong community-based interest in our accessories. We've enjoyed the interactive nature of the project, reading the blogs and receiving feedback from the blogging community".

UNICEF
UNICEF is the largest organisation in the world dedicated to improving the lives of children, their families and communities. Fundraising plays a very central part in supporting UNICEF's cause, and ongoing development and use of web technologies is considered key to future success.

Chameleon Net has been working with UNICEF for over 9 years to help them establish a strong presence on the web, and support the organisation's ongoing requirements for design, development, e-marketing and technical support.

Interesting links:
www.3Mbeseen.co.uk
Chameleon Net's Online PR Blog Post

Our original involvement with UNICEF saw us develop the original .org.uk website, and since then we have provided ongoing design, development and support expertise. Amongst other things, we have been engaged in projects to develop a donations facility, a multi-site search, and UNICEF's overall e-commerce platform.

We also provide a tailored hosting and support package, including full application monitoring and on call tech support, available 24 hours a day, 365 days a year, and a resilient and secure environment for the servers that support UNICEF's numerous sites.

E-commerce Projects

The most significant contribution Chameleon Net has made to UNICEF's online success has been the development of their e-commerce systems.

Consumer E-commerce Site

Chameleon Net redeveloped UNICEF UK's online consumer shopping platform. This system provides website visitors with a simple and easy method of buying UNICEF cards and gifts, other merchandise, school resources and adding donations to their orders.

The site is the second generation of this system, and allowed UNICEF not only to apply its experience of conducting e-commerce for 5 years, but also offer new products, new creative ordering features (such as personalisation options) and improved usability.

It also provides UNICEF with enhanced customer relationship management features and a whole package of back-office processes including improved product management and reporting.

Corporate Cards Site

UNICEF's B2B online sales activity includes a dedicated site, designed and developed by Chameleon Net, that allows for corporate customers to buy Christmas cards.

The site is unique in that it allows businesses to order online, utilize a range of personalization options, track their orders and order history, dynamically generate print-quality PDFs, and liaise online with the printers and fulfillment house.

Once again, UNICEF content managers and stakeholders third parties have administrative access via an integrated back-office. This makes site management, reporting, and communication between those involved in any given transaction fast and easy.

Inspired Gifts

The latest addition to the UNICEF e-commerce platform is the Inspired Gifts storelet which allows people to buy virtual gifts.

Visitors can select from a range of gifts that will help to save, improve and protect the lives of children. Gifts includes providing nutrition, water, education and shelter to those who need it most. With every purchase the customer can send a customised gift card to the recipient.

Although the Inspired Gifts storelet has its own look and feel, it is integrated with the overall e-commerce platform, so shoppers can mix and match items in their baskets, including regular cards & gifts, virtual gifts, and educational resources.

Following launch just prior to Christmas 2005, Inspired Gifts generated over £150k for UNICEF in less than 3 weeks. On-line post-purchase customer research with customers has shown an overwhelmingly positive response to the offering and the site itself.

Chameleon Net and Diabetes UK

Diabetes UK today launches www.diabeteschallenge.org.uk, a groundbreaking fundraising website that taps into the social networking phenomenon and harnesses the reach and networking capabilities of sites such as Twitter, Flickr and Facebook. The launch coincides with Diabetes UK's 75th anniversary.

Created by digital agency Chameleon Net, Diabetes Challenge is a fun and interactive site that enables anybody to challenge themselves or someone else to raise funds for Diabetes UK by taking on a given challenge. It is geared to attracting fundraisers from beyond the charity's traditional supporter base.

Smarter fundraising through Challenges
Using the Challenge website, people can
lay down a challenge of their choice – to a person of their choice, including friends and family members. Challenges can be anything from climbing Mount Everest to bathing in baked beans or making a colleague a cuppa everyday for a week – anything goes!

Celebrity challenges will also feature on the site, the first being presenter Dominic Littlewood who is taking on a jungle expedition in Thailand which he hopes will pull in £2,750.

Visitors to Diabetes Challenge can access progress updates on all live challenges such as who's challenging who, what they're doing, who's donating and how much has been raised so far.

The site also provides a focal point for people taking part in marathons, fun runs, overseas challenges and other events on behalf of Diabetes UK. These fundraisers can direct donors to their profiles at Diabetes Challenge, where contributions are commission-free, compared to those charged by intermediary fundraising sites.

Strong focus on social
Challenge has
social networking at its heart - users can share content and their progress via their social media networking thanks to connections with Twitter and Flickr.

Users will also benefit from Facebook integration via the new Facebook Connect API. This means they can post updates direct to Facebook, such as new challenges and donation notifications.

Says Amanda Neylon, Digital Media Manager at Diabetes UK, “Diabetes Challenge is an exciting and innovative use of social media. Its objectives are to attract new supporters through the challenge concept while giving existing fundraisers a tool to make supporting us easier, more effective, and more fun. Chameleon Net, with its expertise in web development and social media, has proven a great choice as the creators of Diabetes Challenge.”

Embracing tech innovation
Not only is the charity breaking new ground in its use of social media, but behind the scenes Diabetes UK is innovating too by connecting the site to its supporter systems in real time using web services. This allows for valuable data such as registration details and donation records to be passed along and stored so that Diabetes UK can better understand its supporters and tailor future communication.

Dan Martin, Marketing Director at Chameleon Net, said, “It's essential that charities embrace technology developments in order to get smarter about fundraising, understand their supporters better, and give people ownership over how they engage with their chosen charity. The Challenge website is an exciting step forward that uses the latest social tools like the Facebook Connect API and seamless back-end integration. It's a great example of Diabetes UK and Chameleon Net's commitment to online innovation.”

Looking at the Aesthetics of the Challenge Site

I think that it is crucial research to look at the functionality and detail of the challenge site, in order to get an idea of what Diabetes like and how similar they like to keep there branding. It is a little difficult to do on here so I have printed off examples and have analysed them by hand - besides it'll be nice to get off the computer for a bit!

26/05/2010

Re - in - vent- ing: Do - nate

Working With Copy - Donate

Ok so this is the first point that I am going to start to work with the copy of the campaign. I decided to start with the word DONATE; and to start to think about what it means to me and others; does it or does it not have a negative connotation? Does it influence or put people off from giving money to a charity? I decided that I would start to break the word down, looking at what the word means to me and alternatives that could be used to give a different 'slant' to the act of giving money.

For me donating/ donate/ donation all have a negative impact on my response to giving money to charity, I don't know what it is whether or not the word is over used; or whether I think it implies something that may not happen; a word full of false promises? I started by outlining what the word meant to me and what questions this raised in terms of re -inventing the word and it's meaning.



After thinking about what the word Donate means to me and listed things that should be considered when considering the new word; I started to mind map possible words that could be used in place of donate, giving a fresh slant on giving to charity. Here are the words I came up with.



I've a range of words that could possibly be used to freshen up the word donate; some good, some not so, but it's always crucial to get the rubbish ideas down as well as the good ones.

Some of the appropriate words could include:

  • Support
  • Give
  • Nurture
  • Sponsor

Developing the chosen words further:

Support

I really like the word support as it really makes the 'supporter' feel involved with the cause to which they are giving their money. It would be effective to say 'support this research project' next to each video, as the word support implies giving money but it isn't pushy and gives a real sense of help.

Give

I think that the word give would be effective if you wanted to add more pressure to someone or something, but I think that it may be a little out of context for this cause. It sounds quite forceful in its approach, something which I don't really want to pursue.

Nurture

'Nurture this project' has a very motherly feel to it, it give a sense of watching something develop and grow. I.e. watching and supporting a research project from start to finish and continually giving money. However I think it may be too subtle, and takes away from the seriousness of the cause.

Sponsor

Sponsor again like nurture it gives a sense of continual support rather than one off donation, which may put people off a little. It is also a little unoriginal, giving nothing different nor 'a new look to giving to charity.

'Support This Research Project'

DONE.

25/05/2010

MY MINI EXPERIMENT

As my site is going to concentrate on functionality and how we take information in i thought it was a nice idea to do a little experiment to try and justify why I think that there should be more than one option to take in the research project information on the website.

Firstly I took 10 willing people; with no pressure they agreed to participate in my experiment.

The experimentees were:

Lesley Bates - Mom
John Bates - Dad
Sally Bates - Sister
Clair Godefroy - Friend
Sam Kemp - Friend
Sam Kemp's Friend - Friend of A Friend
Isobel Williams - Friend
Dani Wilmot - Friend
Rick Moreno - Friend
Chris Southern - Friend

THIS WAS NOT BIAST AT ALL!!!

I then asked them to read the following children's SHORT story (nothing too pressing):

No real decision making process in choosing the story just one the first that came on the net.

This story begins with Once Upon A Time, because the best stories do, of course.

So, Once Upon A Time, and imagine if you can, a steep sided valley cluttered with giant, spiky green pine trees and thick, green grass that reaches to the top of your socks so that when you run, you have to bring your knees up high, like running through water. Wildflowers spread their sweet heady perfume along the gentle breezes and bees hum musically to themselves as they cheerily collect flower pollen.

People are very happy here and they work hard, keeping their houses spick and span and their children's faces clean.

This particular summer had been very hot and dry, making the lean farm dogs sleepy and still. Farmers whistled lazily to themselves and would stand and stare into the distance, trying to remember what it was that they were supposed to be doing. By two o'clock in the afternoon, the town would be in a haze of slumber, with grandmas nodding off over their knitting and farmers snoozing in the haystacks. It was very, very hot.

No matter how hot the day, however, the children would always play in the gentle, rolling meadows. With wide brimmed hats and skin slippery with sun block, they chittered and chattered like sparrows, as they frolicked in their favourite spot.

Now, their favourite spot is very important to this story because in this particular spot is a large, long, scaly rock that looks amazingly similar to a sleeping dragon.

The children knew it was a dragon.

The grown ups knew it was a dragon.

The dogs and cats and birds knew it was a dragon.

But nobody was scared because it never, ever moved.

The boys and girls would clamber all over it, poking sticks at it and hanging wet gumboots on its ears but it didn't mind in the least. The men folk would sometimes chop firewood on its zigzagged tail because it was just the right height and the Ladies Weaving Group often spun sheep fleece on its spikes.

Often on a cool night, when the stars were twinkling brightly in a velvet sky and the children peacefully asleep, the grown ups would settle for the evening with a mug of steaming cocoa in a soft cushioned armchair. Then the stories about How The Dragon Got There began. Nobody knew for sure, there were many different versions depending on which family told the tale, but one thing that everybody agreed on, was this:

In Times of Trouble
The Dragon will Wake
And Free the Village
By making a Lake

This little poem was etched into everybody's minds and sometimes appeared on tea towels and grandma's embroidery.

The days went by slowly, quietly and most importantly, without any rain. There had been no rain in the valley for as long as the children could remember. The wells were starting to bring up muddy brown water and clothes had to be washed in yesterday's dishwater. The lawns had faded to a crisp biscuit colour and the flowers drooped their beautiful heads. Even the trees seemed to hang their branches like weary arms. The valley turned browner and drier and thirstier, every hot, baking day.

The townsfolk grew worried and would murmur to each other when passing with much shaking of heads and tut tuts. They would look upwards searching for rain clouds in the blue, clear sky, but none ever came.

"The tale of the Dragon cannot be true," said old Mrs Greywhistle, the shopkeeper.

"It hasn't moved an inch, I swear," replied her customer, tapping an angry foot.

It was now too hot for the children to play out in the direct sun and they would gather under the shade of the trees, digging holes in the dust and snapping brittle twigs.

"The Dragon will help us soon," said one child.

"He must do Something," agreed another.

"I'm sure he will."

They all nodded in agreement.

A week went by with no change, the people struggling along as best they could. Some were getting cross at the Dragon and would cast angry, sideways looks at it when passing. The villagers were becoming skinny eyed and sullen.

Meanwhile, the children had a plan.

Quickly and quietly, they moved invisibly around town, picking and plucking at the fading flowers. With outstretched arms and bouquets up to their chins, they rustled over to where the giant rock lay, as still as ever.

The boys and girls placed bunches of flowers around the Dragon in a big circle. They scattered petals around its head and over its nose, then danced around and around it, skipping and chanting the rhyme that they all knew so well.

In Times of Trouble
The Dragon Will Wake
And Save the Village
By making a Lake.

The searing heat made them dizzy and fuzzy and finally they all fell in a sprawling heap at the bottom of the mound. They looked up at the rock.

Nothing happened.

A dry wind lazily picked up some flower heads and swirled them around. The air was thick with pollen and perfume. A stony grey nostril twitched.

"I saw something," cried the youngest boy.

They stared intently.

An ear swiveled like a periscope.

The ground began to rumble.

"Look out! Run!Run!"

The children scampered in all directions, shrieking and squealing, arms pumping with excitement.

The rumbling grew and grew.

The Dragon raised its sleepy head. It got onto its front feet and sat like a dog. It stood up and stretched, arching its long scaly back like a sleek tabby cat. It blinked and looked around with big kind, long lashed eyes.

And then its nostrils twitched and quivered again.

The older folk were alerted by the screams and shrieks. The ladies held up their long skirts to run and the men rolled their sleeves up and soon the whole town stood together in a tight huddle at the foot of the hill, staring up at the large beast with mouths held open.

"AHHHHH AAHHHHHHHHH!!"

The noise erupted from the Dragon.

"AHHHHH AAHHHHHHHHHHHHH!!"

The families gripped each other tighter and shut their eyes.

"AHHHHH CHOOOOOOOOO!!"

The sneeze blasted from the Dragon like a rocket, throwing it back fifty paces, causing a whirlwind of dust and dirt.

"AHHHHH CHOOOOOOOOOOOOO!!"

The second blast split open the dry earth, sending explosions of soil and tree roots high into the sky like missiles, and something else too ...

The people heard the sound but couldn't recognize it at first for it had been such a long time since their ears had heard such tinkling melody. As their eyes widened in wonder, their smiles turned into grins and then yahoos and hoorahs.

Water, cold, clear spring water, oozed, then trickled, then roared out of the hole, down the hillside and along the valley floor.

The torrent knocked over a farmer's haystack, but he didn't care.

The river carried away the schoolteacher's bike shed but she cared not a jot. It even demolished the Ladies Bowling Club changing rooms but they howled with laughter and slapped their thighs. When the flood sent pools of water out towards the golf course, filling up sixteen of the nineteen holes, the men just hooted and whistled and threw their caps up in the air.

What used to be a dirty, brown dust bowl, now gleamed and glistened in the sunlight, sending playful waves and ripples across the lake and inviting all to share.

"HMMMMM," sighed the Dragon sleepily, and showing his perfect movie star teeth. "Seeing as I'm awake ..."

And he lumbered forward with surprising grace and style and disappeared into the cool dark water with a small wave of a claw and flick of his tail.

They never saw him again.

After the families had restored and rebuilt the village, and set up sailing clubs for the children, and scuba diving for the grandparents, they erected a bandstand and monument in the spot where the Dragon used to lay. Every year to mark the occasion, they would bring garlands of flowers and herbs and arrange them in a big circle. The children would have the day off school, for it was known as 'Water Dragon Day' and wearing the dragon masks that they had been working on all week, would skip and clap and sing.

The Dragon helped Us
As We said He would Do
Hooray for The Dragon
Achoo, Achoo, ACHOOOO!

And that is the end of the story

I then asked the experimentees a series of 10 questions about the story (multiple choose); Making sure they did not re read the story of course. I won't bore you with all the question but here are a couple:

1. the Children's favourite spot to play in looked like:

a: a dragon b: a dog c: a house d: a snake

(please circle)

2. The heat made the children

a: hot and sweaty b:dizzy and fuzzy c: tired and angry d: upset and miserable

ETC ETC>

I then took another story: Yo. Ho, Ho. A Pirates treasure (Just because I really like the idea of pirates)

Except this time I recorded myself reading the story (like an audio book) And held at random key points key images from the story, which I had printed off.

(Still taken for the recording)

I then did exactly the same thing asking my experimentees a series of multiple choice questions, to see how much information they had retained from the story
In a nut shell without giving specific numbers to the answers. the overall results showed that 8 of my 10 experimenytees,
got more questions correct when from the pirate story, whetehr or not this is coincidence, it is still key research to include in the pitch.
I also asked them whetehr or not they would rather personally read or hear stories and information and 6 out of the 10 said they would rather hearit.

none of this is conclusive but is good food for thought.