Dear Mr President… Pepsi have launched a great site for the world to let the new President know anything they like! Created by R/GA users can create and upload a video of themselves telling the president what they think he should be refreshing! It then goes onto an ever expanding wall of Dear Mr President videos that play full screen. Love the design on this site, and the slide the the video pages is quite a nice transition.
The campaign embraces the idea of community and power in numbers. It's a great social campaign, it gives the user a great sense of involvment with a cause; something which i feel is key with charity campaigns. The concept behind the layout and functionality of the site is very effective; building 'a wall' of videos again creating a community feel; on the site. Power in numbers means it would be more likely to inspire change.
DEAR MR PRESIDENT VS. FAREWELL MR PRESIDENT
After looking at the Dear Mr President Campaign; I have found a number of blog posts that comment on the campaign being a re - make of a campaign pepsi have already done. The Farewell Mr President camapign worked in a similar way; gathering short clips of people dicussing their views on why they think that George Bush should no longer be president. Does this mean that the idea is un original? or just so effective that it could be reused again?
Short Blogpost on the campaign...
The flip side of Pepsi's 'Dear Mr. President'
Is Pepsi's "Dear Mr. President" YouTube campaign simply a refreshed version of the "Farewell Mr. President" YouTube series from last year? Greg Olliver, the currently pissed-off creator of the latter, thinks so. He just came across the Pepsi effort by R/GA, which encourages citizens to film little love notes to President Obama. In his earlier campaign, Olliver filmed citizens offering little non-love notes to President Bush. "From the way Pepsi's videos are shot, the editing, the 'Dear Mr. President' opening, to the ENTIRE CONCEPT ... it appears to be a complete rip-off of my idea," Olliver tells us. Possibly so. Whatever the case, it's a pleasant reminder that America didn't just welcome a new president today—it got rid of an old one.
PEPSI REFRESH PROJECT www.refresheverything.com
After researching further into the 'Pepsi - Dear Mr President' it lead me to land on the Pepsi refresh Project; a really effective website project. the idea being that people vote for the changes they want to happen. Pepsi give grants out to project that are voted for by viewers of the website. They have a great viral explaining how the campaign works. It can be accessed from the site; the small blue clip on the right hand side shown on the screen shot above.
This could be something that icould perphaps play on for the campaign. Looking at getting people to vote for the research projects they want their money to go into?
There banner ad is also very effective using good copy expressed through kenetic type; Could this be a way of getting people to the website? 9youtube example below)
So What to think about:
HOW CAN I GET PEOPLE INVOLVED?
WAYS FOR PEOPLE TO SEE WHERE THEIR MONEY IS GOING
PERSONAL APPROACHES
COULD I WORK WITH COPY TO GET PEOPLE TO THE SITE?
