Comparing Charity Websites

I've looked into a wide variety of charity websites to try and get to grips with their layouts and their functionality. There seems to be a very a simlar trend across many of them; all using similar layouts; with similar navigation tabs and sub sections. Many of the websites ddon't seem to have anything that really stands out to grab the viewers attention. It is clearly vital and perphaps quite challenging to get the tone of voice right in regards to a charity campaign. There is a need to retain a subtle and persuasive tone of voice whilst at the same the attempting to sell what is essentially a 'product,' something which i will carefully need to consider, in order to strike the correct balance.

www.wateraid.org.uk


www.mssociety.org.uk

www.livability.org.uk

www.crisis.org.uk

www.cftrust.org.uk

www.cancerresearch.org

www.blindchildrenssociety.org.uk

www.alzheimerssociety.org.uk