I've started to look into websites that use live interactivity, to maybe see how this could effect my campaign, in terms of live chats or events.
The Doritos Dodgeball Campaign
Doritos ran this live feed campaign. The idea is that it is a live dodgeball campaign where you can fire dodgeballs at celebrities live on the spot! The campaign was a competition promoting there new flavour crisp. I think the campaign effectively engages the user, allowing them to have input and seeing the output there and then on the spot. It is a fun idea that a lot of people would want to try considering the celebrity driven culture that we live in.
Nokia's Unloader
This is a pretty old campaign now, and is no longer on line; but to promote nokia's document sharing software on their new phones they created this live feed campaign.
The idea is that you upload one of your boring documents that you want destroying; then you watch the document being destroyed in real time using the technique you specify; ring of fire etc. BRILLIANT! You watch the document print, burn and be disposed of. It really does add another level of interactivity to a campaign and I think its a genius idea!
The viral is then finished off by the tagline: "send boring documents on an exciting journey" Again Brilliant!
'We Choose the Moon'
The idea of the next campaign is that it is a real time recreation of the original moon mission. For four days the site relived apollo 11's mission using hours of video footage, audio, 3D animations and live twitter feeds from the astronauts.
The campaign makes great use of social networking; having a live feed constantly on the site that you can input your thoughts whilst listening to the thoughts and comments of the astronauts. It also allows you to unlock the real footage from the take off as the site unfolds.
Example of the twitter feed.
The GTI Project
The GTI project by VW have made a real life 30 foot track in one of their factories. the idea is that people can race their friends in live footage (no longer available) in order to promote the new Golf GTI cars! As a big fan of scaletrix as a kid this was particularly cool!!!!
