Many charity campaigns try and employ shock tactics to evoke emotion from the comsumer; I personally feel thesee are starting to loose their touch in a lot of instances. there are instances where they may be relevant; however the majority of time I think comsumers see them as a transparent advertising ploy which has now ran its course. Maybe something to consider for this campaign is OPTIMISM, a campaigns that focuses on the optimism of life; what can be done rather than things that can't, glass half full rather than half empty? You get the idea ....
'Happy News' focusing on the 'happy' news in life; get up in the morning to find out what 'good' things have or are happening in your area. CHEER UP LONDON! Think we need more outlooks like this! Possibly this may be a little two much; verging on the thought of sticking my fingers down my throat; but all up for optimism; in these quite negative times!
Note to self: More to add ...
