Capturing A Sense of Community

I've touched on this in a couple of my other posts but I thought I would expand my research on the area here as it is such an interesting topic, and something I could look at to push my campaign further forward.

Ok so the first site that I'm doing to look at is:

www.sleepeater.co.nz

I found the site thanks to Laura's post on the group blog.

The site is used to promote the latest single release from the band Shihad. The homepage is made up of 100 fans being tormented at 1000 frames per second, each is a silhouette; not exposing the video until you drag your cursor over it. The campaign has a very strong identity; and shows a strong body of fans. It also gives a sense of involvement for all the fans adding a personal touch to the campaign; possibly pushing sales of the single. Maybe I could look at creating a wall of personal videos from people with diabetes of them stating how they will or could be affected by the research programs.....

more to add ...