Few brief reminders to wet the whistle:
4th June - Monica's Second Flash installment! Helping with layouts and content for the final pitch 9following Thursday) - Lovely!
Also in regards to the workshop - reminder (well not a reminder more of advice) to look at David Simm's 'Doing Graphics' series of online tutorials, to help with software skills. Useful!
Next was a reminder to look at the chameleon net website (the digital agency that we will be presenting at) to look at what they do, and the way they present their work.
Their website:
http://www.chameleonnet.co.uk/
The first point wish i wrote down to consider was about familarising myself with the online environment. As I mentioned in a previous post I do not have much experiencve or confidence with working online; and after Sian's point about ad campaigns always having some sort of online component; it is something I need to start considering.
SO FAMILAIRISE MYSELF WITH ONLINE ENVIRONMENTS -Point 1
Patrice was the first to present her research as a PDF, which was very easy to follow and made alot of sense, something to consider for next weeks presentaion of ideas?
Her research was primarily focused around social networking and their trends. Gathering alot of research from www.trendspotting.com - a useful website to look at in another post ..... what are the current trends with social networking; where could they be heading next year?
Some nice campaigns that Patrice focused on where:
DON'T TELL ASHTON -
This is a great online social campaign ran through twitter that patrice found; showing how you can effectively use basic social networking sites such as twitter or facebook. I have used a blog post to explain what the campaign is about.
Don’t Tell Ashton is an interactive art project which lets any Twitter user participate simply by replying to @donttellashton. The size of each participant’s avatar depends on the number of followers he or she has. Hence the name of the project, Don’t Tell Ashton; if Twitter’s most popular user, Ashton Kutcher, were to add himself, his avatar would be so big that it would cover the entire frame.
When you move your mouse over the artwork, you can see the position of individual users’ avatars and the number of followers they have. Space seems quite limited, so you need to hurry if you want to be a part of the project.
When you move your mouse over the artwork, you can see the position of individual users’ avatars and the number of followers they have. Space seems quite limited, so you need to hurry if you want to be a part of the project.
While the idea is interesting, it suffers from some obvious problems. First of all, what if someone tells Ashton? His enormous avatar in a picture frame wouldn’t make much of an artwork. Secondly, the entire thing is a bit…unsightly. It reminds us of the Million Dollar Homepage, which was fun while it was being built, but ended up being quite an eyesore.
Yet the authors of the project, students from an interactive communication class at Berghs School of Communication, are quite serious about it. The artwork will eventually be turned into a physical piece by Swedish artist Jon Holm.
Just don’t tell Ashton.
Just don’t tell Ashton.
MILLION DOLLAR HOMEPAGE - The next campaign which Patrice flagged up which i felt was particularly effective as an online campaign was the million dollar homepage. The central theme around homepage is about advertising space. Each pixel on the home page is charged at $1, the comsumer can then buy as many or as little as required. I've shown the homepage below.
Discussion then revolved around a number of issues and factors that need to be considered for the campaign. These included:
- The difficulties of visualising abstract concepts - particularly in charity campaigns. It is hard to show invisible figures in a campaign. For example how many people have donated or how many people are fundraising. HOW DO WE REPRESENT METHAPHORIC DATA?
- Consider the period of time that people are donating to charity - the period of time they donate over. For example rather than just one off donations what about; donating over longer periods of time, and see the changes that are happening or where your money is going?
- Consider more specific target audience groups; so who is directly or will be directly affected? Patrice brought up the fact that certain groups of ethnicity are more likely to develop diabetes; could this be something to further look into?
- Trend spotting - Consdier the trends. What are the trends for next year or this one? How can I tie these into a campaign. Be up to date with what is going on?
- What are people's incentives to give money to a charity; what makes you give money and what makes you think twice? Does knowing where your money is going give you more of an incentive to give money rather than just donating to the charity in general - possible questionaires and research areas..
- What do people get back - a shallow thought but do people want something in return - peace of mind or reward?
These were also the key words that where brought up from the research collation as a group:
