Amy's Email

Some summarised info Amy emailed me from the briefing:

they did give us some info on digital fund raising trends..
-there are more people giving to people...as in a direct person online rather than a genral charity
-you can donate closer to the cause...instead of giving to charities and letting them make decisions about where the money goes, people are interested in directing support at specific projects
-proactive/self-organising fundraisers...particularly committed supporters are feeling more empowered by the tools that the web offers to fundraise online and connect with their communities.
-communities..there is a wider digital trend around increasing online communities which is also affecting fundraising, charities are also attempting to establish their own communities, as well as tap into established communities and networks(dont really get this one!!!)
they also kept mentioning 'justgiving'

food for thought ...