FAKE BAKE!

So we all know about the effects of 'Sun Beds' and the damage that they do, we are constantly being told about there effects on our skin and the seriousness of skin cancer; but people continue to jump on the sun beds and damage their skin to UV rays (not me by the way, as you can tell from my pale complexion.) So the question is how do you encourage people to take more responsibility for there skin, in a more effective way. Skn have created a website; that creates a hoax; simulating a fake sun bed and making consumers think that they can get a tan from their computer screen. The website fooled over 30,000 people into thinking they can get a tan from their screen; thick or brilliant advertising (personally brilliant advertising) but heres the website:

www.computertan.com

Could I think about hoax's? fooling consumers into something? Using a 'product' directly to promote its benefits? Somethings to think about.........