The small campaign, created for Capital FM embraces the current trends of social networking media. The idea is that artwork on your page is blurred and each time you get a hit; the artwork begins to become visible. It entices people to encourages there friends to visit the site so that the abstracted image can become visible.
A bit of a game and playful advertising tool, and we all like to be involved! Could this be played with more on a campaign? Hits on the website uncover the message; drawn to the site from a viral
.jpg)
