Localising and Personalising Information

We all love it when someone more important than us or someone we look up to knows our names. Its a fact. There are many campaigns that focus on adding personalising or localising informaiton. During the junk mail project which we completed earlier in the term many of the existing documents we looked at personalised information. Although these are not the strongest examples, junk mail easily shows how we can make make a person feel ackknowledged by simply adding there name to a document. How does this relate to the campaign? I think it is important to make a person feel involvefd in this campaign; and giving them a sense of personality. On what level, im not too sure of yet. But here are some effective campaigns that i have found that localise and personalise information.

Localising Information with this Recycle Site:

http://www.recyclenow.com/

Allowing the user to type in postcodes or other identifying data, gives the user a sense of involvement. Could my campaign invlove the user typing in their postcode to see any projects that are happening in their area?\

Monopoly - City Streets

I found the monopoly campaign in the latest edition of creative review and thought it tied in well with the localising theme. The campaign makes good use of localising information, obviously on a much bigger scale than on the recycle website. The campaign ties in with google maps allowing you to play an online Monopoly game with your own street and village/ town! This could be interesting to look at, starting to consider how I could engage my audience using area specific events; how their local area will be helping or contributing and therefore how they can get involved.